The beverage market in Ghana is worth ¢3.85 billion, of which domestic production dominates, accounting for 92% of the total market size, a survey by local research firm, Firmus Advisory has revealed. This is based on the number of bottles produced, consumed and the value of imports. However, the market size of imported beverages is estimated at ¢300 million, representing 8% of the market share. The report which sampled consumers in Accra, Kumasi and Sekondi-Takoradi found out that demand for beverage consumption has shot up, as most consumers drink 3 to 5 times each week. It identified that the size of the beverage market keeps expanding and is expected to grow rapidly year-on-year, going forward. 77% of bottles of beverage consumed were non-alcoholic, whilst 23% were alcoholic. Despite the impact of Covid-19 on the Ghanaian economy last year, the number of beverage products consumed slightly outpaced that of 2019. The price of alcoholic beverage was also more expensive than non...
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